Ignite your GTM with AI
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Chapter 7 (Part 1): Sales Execution & Deal Management
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Chapter 7 (Part 2): Sales Execution & Deal Management
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Chapter 10 (Part 1): Forecasting & Executive Insights: Predictive Health & Strategic Dashboards
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Chapter 1: The Lay of the AI Land in 2025
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Chapter 3: A Strategic Roadmap for AI Transformation
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Chapter 4: Build vs Buy: The Great Debate for GTM Engineers
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Chapter 6: Demand Generation & Personalization at Scale
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Every GTM leader feels it.
That knot in your stomach when another competitor announces their "AI transformation."
The pressure to do something—anything—with AI before you fall behind.
But here's what most leaders don't realize: Buying more AI tools won't save you.
You're not falling behind because you lack tools. You're falling behind because you lack architecture.
The window is narrow.
"The leaders who master Intelligence Architecture in the next eighteen to twenty-four months will have sustainable advantages that will be difficult for competitors to replicate."
This isn't about keeping up. It's about building a moat.
The GTM leaders who read this book in the next 90 days will have a 12-18 month head start on everyone else.
The question isn't whether you'll eventually need to architect intelligence. The question is whether you'll be leading or following.
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Built on the hard-won lessons of GTM leaders who are winning.
IGNITE isn't theory. It's a distillation of what's actually working for the leaders building the future right now.
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Jacco Van Der Kooij
Founder of Winning by Design
We are buying AI tools, thinking that that's the way to grow. And it is not.
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Jordan Crawford
GTM Expert at Blueprint
You can't personalize your way out of a targeting problem. A hundred times better personalization doesn't improve conversion rates at all.
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Kyle Norton
Chief Revenue Officer
This idea that AI is an employee-in-a-box is a dumb cliché. It's not how this works.
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Sheevaun Thatcher
VP of Enablement
Traditional sales enablement, as we know it, is dead... it has become a massive filing cabinet of stuff.
These aren't endorsements.
These are the practitioners whose frameworks fill the book.
With best industry leaders:
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Sheevaun Thatcher
VP Enablement
Demandbase
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Mica Oliveira
Co-founder
Amplemarket
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Elio Narciso
Co-Founder & CEO
Scalestack
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Kyle Norton
CRO Owner
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Christina Brady
CEO & Cofounder
Luster.AI
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Mandy Cole
Partner
Stage 2 Capital
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Toby Carrington
CBO
Seismic
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Kevin Chu
RevOps
ElevenLabs
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John-Henry Scherck
Founder & CEO
Growth Plays LLC
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Seth Stover
Co-Founder & CEO
TideRise
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Navin Persaud
VP of RevOps
1Password
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Brendan Short
Founder
The Signal
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Oran Akron
Head of AI
monday.com
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Dione Hedgpeth
Former CCO
Sumo Logic
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Mark Roberge
Co-Founder
Stage 2 Capital
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Megan Prince
CRO
Zeni.AI
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Mark Turner
VP of RevOps
Demandbase
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Amanda Whiteside
Managing Director
Uber
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Alphonso Calanoc
Director of CS
Momentum
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Andy Mowat
Founder
Whispered
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Jordan Crawford
Founder
Blueprint
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Julian Teixeira
Former CRO
1Password
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Elaine Zelby
Cofounder & CRO
TOFU
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Brian Dietmeyer
Founder and CEO
CloseStrong.ai
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Akash Bose
Head of GTM
Innovius Capital
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Tessa Whittaker
VP of RevOps
ZoomInfo
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Cris Mendes
VP of Sales
Momentum
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Jacco van der Kooij
Founder
Winning by Design
Led by the Momentum team:
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Ashley Wilson
COO & Co-founder
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Santi Ordoñez
CEO & Co-founder
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Moiz Virani
CTO and Co-founder
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Jonathan Kvarfordt
Head of GTM Growth
Stop Automating. Start Architecting.
The book launches soon. The VIP list closes when we hit capacity.